Barcode Egypt
1. Identity
A Cairo-born leader in events and exhibitions since 2010.
2.Commitment
International medical conferences, trade shows, and independent meetings
3.Foundation
A trusted name with a proven track record across Egypt
4.Vision
Professional operations, seamless ticketing, and audience-centric design
Challenges We Faced
- Showcasing a professional identity matching the company’s experience:
With a track record since 2010, it was essential to reflect Barcode’s credibility visually and editorially for new visitors. - Structuring diverse and extensive content clearly:
The site covers conferences, exhibitions, events, services, and ticketing—requiring a well-planned information architecture for easy navigation. - Underperforming mobile experience in the previous design:
The old layout wasn’t fully responsive on phones and tablets, negatively impacting user experience. - No centralized system for bookings and ticketing:
Registration and payments were handled manually or inconsistently, causing delays and operational friction. - Balancing visuals and copy without distraction:
Transitions between imagery and text lacked harmony, diluting the company’s message and visual impact. - Improving site speed and technical performance:
Media-heavy pages (photos/videos of past events) suffered from slow load times
Solutions Implemented
- Modern UI that reflects Barcode’s professional identity:
A clean, contemporary aesthetic that communicates authority while staying simple and clear. - Clear, navigable content structure:
Core sections such as “About,” “Services,” “Exhibitions & Conferences,” and “Ticketing” to deliver messages efficiently. - Fully responsive design:
Optimized for all devices, improving engagement and time-on-site. - Integrated e-payments and ticketing system:
Secure end-to-end flow for registration, ticket purchase, and email confirmations. - Harmonized visuals and copy:
High-quality imagery paired with concise, well-placed text to reinforce credibility and impact. - Performance optimization:
Media compression, code tuning, and acceleration tools (CDN, caching) to significantly boost loading speed
Visual and typograpy hierarchy
We implemented a clear visual and typography hierarchy to enhance readability and highlight key academic messages. By using consistent colors, font sizes, and structured layouts, we ensured that the university’s identity is reflected with both professionalism and clarity
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